Welcome to the Parallax Coffee Lab Branding Guide: your go-to manual for everything that makes the brand uniquely Parallax. This guide lays out the essentials, from the core messaging and distinct brand voice to the specifics of logo variations, color schemes, typography, and more.
Within these pages, you'll find thoughtfully assembled moodboards that encapsulate the vibe of Parallax Coffee Lab, along with photography styles and textures that bring the visual identity to life. This branding guide serves as a crucial tool for ensuring a consistent and recognizable presence, helping everyone involved to convey the essence of Parallax with ease and precision.
By following these guidelines, the brand's integrity is maintained, trust is built with customers, and memorable experiences are created at every interaction. Below is just a snippet of the guide.
